It appears, from this article, that Festivus is starting to take off.
Festivus, it turns out, was not invented in 1997 by the Seinfeld writing staff. In fact, it was created way back in 1966 by the father of a future screenwriter on the series. All the features of the holiday other than the Festivus pole---the feats of strength, the airing of grievances---were part of his family's annual tradition. Now, the holiday is starting to grow in popularity, due principally to its anti-commercial message---no gifts are exchanged at Festivus, and little decoration is needed---and sales of Festivus poles are climbing.
Perhaps Festivus will replace the Winter Solstice as my second favorite winter holiday. (Michaelmas will remain my favorite, of course.)
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