Friday, May 05, 2006

Jelly-Bean Power, Activate! Form of a Cyclist!

Jelly Belly, maker of "gourmet" jelly beans and title sponsor of the Jelly Belly Pro Cycling Team, has recently begun marketing Sport Beans, which offer all the high-glycemic-index fun of the various energy gels (Gu, Clif Shot, PowerGel, and the like), but without all the mess. Plus, they have electrolyte content comparable to the various 'ades (Gator and Power) and are fortified with vitamins. Mmmmm, super-sugary. Now, it looks like some sciency folks at UC Davis will be clinically testing the effectiveness of the Beans o' Sport. Crazy, eh?

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